Since 1990, Flowers After Hours has held its position as Auckland's renowned floral sanctuary, providing an effortlessly accessible avenue for indulging in luxurious blooms 7 days a week. Tada has been intricately involved in ad hoc content creation and social media support since 2019. Thus, when new ownership took the reins in 2022, it was only fitting for us to engage in a subtle rebranding endeavour.
While refraining from a complete overhaul, we honed in on enhancing typography, refining colour schemes, and orchestrating a seamless interplay of framing these foundational elements together on social media platforms and a new web design. Our approach seamlessly elevated the pre-existing brand, enhancing it into a more distinguished and luxurious identity that resonates with discerning customers.
Since 1990, Flowers After Hours has held its position as Auckland's renowned floral sanctuary, providing an effortlessly accessible avenue for indulging in luxurious blooms 7 days a week. Tada has been intricately involved in ad hoc content creation and social media support since 2019. Thus, when new ownership took the reins in 2022, it was only fitting for us to engage in a subtle rebranding endeavour.
While refraining from a complete overhaul, we honed in on enhancing typography, refining colour schemes, and orchestrating a seamless interplay of framing these foundational elements together on social media platforms and a new web design. Our approach seamlessly elevated the pre-existing brand, enhancing it into a more distinguished and luxurious identity that resonates with discerning customers.
Given the nature of the longstanding wordmark logo, the choice of typeface holds paramount significance – it serves as the literal face of the brand. This entails treating it with due reverence, ensuring correct kerning, and investing in a typeface that possesses timeless qualities.
We have updated the font of the wordmark to one that exudes timelessness, with kerning meticulously adjusted to create a sense of unity and coherence within the mark. A delicate equilibrium is sought between the weight and kerning of the "FLOWERS AFTER HOURS" title, the dividing line, and the "Parnell" qualifier. The stacked logo iterations to be applied when spatial constraints arise. This perfectly aligns with the luxury brand trend of blanding, delivering a polished aesthetic when applied in practice and ensuring brand recognition and resonance, even in the absence of the logo itself.
Given the nature of the longstanding wordmark logo, the choice of typeface holds paramount significance – it serves as the literal face of the brand. This entails treating it with due reverence, ensuring correct kerning, and investing in a typeface that possesses timeless qualities.
We have updated the font of the wordmark to one that exudes timelessness, with kerning meticulously adjusted to create a sense of unity and coherence within the mark. A delicate equilibrium is sought between the weight and kerning of the "FLOWERS AFTER HOURS" title, the dividing line, and the "Parnell" qualifier. The stacked logo iterations to be applied when spatial constraints arise. This perfectly aligns with the luxury brand trend of blanding, delivering a polished aesthetic when applied in practice and ensuring brand recognition and resonance, even in the absence of the logo itself.
The abbreviated letters amalgamate to form a symbol – the FAH logo mark. This symbol is poised to become an indispensable feature within the suite of branded assets. It stands ready to be utilised as an effortless brand identifier, accompanying the wordmark, or existing as an independent graphical element that accrues equity over time. We have further developed it into a pattern, extending the versatility of usage within the brand guide.
The abbreviated letters amalgamate to form a symbol – the FAH logo mark. This symbol is poised to become an indispensable feature within the suite of branded assets. It stands ready to be utilised as an effortless brand identifier, accompanying the wordmark, or existing as an independent graphical element that accrues equity over time. We have further developed it into a pattern, extending the versatility of usage within the brand guide.
Derived from the hues commonly found in flora and the changing seasons, the colour palette stands as a pivotal factor in setting the brand apart and fostering brand recognition.
We've curated an earthy, subdued colour palette that authentically mirrors natural shades, steering clear of anything overly contrived or artificial. The palette serves to elevate the products – an aesthetic that never competes with or detracts from the product's allure.
Derived from the hues commonly found in flora and the changing seasons, the colour palette stands as a pivotal factor in setting the brand apart and fostering brand recognition.
We've curated an earthy, subdued colour palette that authentically mirrors natural shades, steering clear of anything overly contrived or artificial. The palette serves to elevate the products – an aesthetic that never competes with or detracts from the product's allure.
Typography isn't merely a conveyance of words; it's a visual asset, a pattern that aids in consistent communication. With the logo's elegant simplicity, it's imperative to tailor the typography in a manner that imbues a sense of uniformity, weaving a continuous visual narrative throughout the brand's language. The result is an air of luxury underscored by unwavering self-assuredness.
Typography isn't merely a conveyance of words; it's a visual asset, a pattern that aids in consistent communication. With the logo's elegant simplicity, it's imperative to tailor the typography in a manner that imbues a sense of uniformity, weaving a continuous visual narrative throughout the brand's language. The result is an air of luxury underscored by unwavering self-assuredness.
Few elements wield the power of a compelling image. FAH imagery is a fusion of inspiration, contemplation, and authenticity. It holds no semblance of artifice; the flowers are genuinely portrayed. We've embraced a minimalist approach to photography, with the purpose of elevating the brand and accentuating the product's prominence at all times.
Mood photography is a gateway to evoking feelings. Its essence should exude elegance and opulence, masterfully underscoring the product. Composition and styling are executed with meticulous consideration, serving to elevate our brand's aesthetic.
The products take centre stage, basking in well-lit studio settings with unblemished backgrounds. The interplay of lighting is a linchpin in crafting the right perception for both our brand and products. Precision is crucial in capturing the details of each product, thus amplifying their inherent authenticity. The introduction of hands or elements that offer a sense of scale breathes life into the imagery. Simplifying the photographic approach spotlights the product – the very essence of customer attraction. By treating it with simplicity, cleanliness, and minimalism, we instantaneously imbue the product with an air of premium quality, thereby enhancing the shopping experience.
Lifestyle photography becomes a wellspring of inspiration, relatability, emotional resonance, and storytelling. Amidst the composition, the product consistently claims its role as the hero. Hands are employed to provide scale, while candid shots that showcase authentic work processes impart a profound impact on the brand's narrative.
Few elements wield the power of a compelling image. FAH imagery is a fusion of inspiration, contemplation, and authenticity. It holds no semblance of artifice; the flowers are genuinely portrayed. We've embraced a minimalist approach to photography, with the purpose of elevating the brand and accentuating the product's prominence at all times.
Mood photography is a gateway to evoking feelings. Its essence should exude elegance and opulence, masterfully underscoring the product. Composition and styling are executed with meticulous consideration, serving to elevate our brand's aesthetic.
The products take centre stage, basking in well-lit studio settings with unblemished backgrounds. The interplay of lighting is a linchpin in crafting the right perception for both our brand and products. Precision is crucial in capturing the details of each product, thus amplifying their inherent authenticity. The introduction of hands or elements that offer a sense of scale breathes life into the imagery. Simplifying the photographic approach spotlights the product – the very essence of customer attraction. By treating it with simplicity, cleanliness, and minimalism, we instantaneously imbue the product with an air of premium quality, thereby enhancing the shopping experience.
Lifestyle photography becomes a wellspring of inspiration, relatability, emotional resonance, and storytelling. Amidst the composition, the product consistently claims its role as the hero. Hands are employed to provide scale, while candid shots that showcase authentic work processes impart a profound impact on the brand's narrative.
