Originally known as Studio 1 Dance Fitness, Rush was founded in 2014 by Careen and Anna. They enlisted Tada to craft a visual brand identity and supporting graphic system to help catapult this small-but-expanding business into its next 5-year plan: to become the leading in-person dance-inspired group fitness class in Auckland, while also gaining a strong global online presence.
Originally known as Studio 1 Dance Fitness, Rush was founded in 2014 by Careen and Anna. They enlisted Tada to craft a visual brand identity and supporting graphic system to help catapult this small-but-expanding business into its next 5-year plan: to become the leading in-person dance-inspired group fitness class in Auckland, while also gaining a strong global online presence.
Rush embodies the dynamic flow of energy through movement, exuding qualities like strength, inspiration, confidence, and connection. The letters 'R' and 'h' elegantly encircle the word 'us', reflecting the sense of unity that defines the Rush experience. At the heart of the brand identity, the Rush wordmark stands as the defining element that encompasses the entirety of the Rush brand.
Rush embodies the dynamic flow of energy through movement, exuding qualities like strength, inspiration, confidence, and connection. The letters 'R' and 'h' elegantly encircle the word 'us', reflecting the sense of unity that defines the Rush experience. At the heart of the brand identity, the Rush wordmark stands as the defining element that encompasses the entirety of the Rush brand.
Colour plays a crucial role in conveying messages within the Rush identity, mirroring the vibrancy, optimism, and freshness of their product. These colours are integral components of the Rush brand toolkit.
Colour plays a crucial role in conveying messages within the Rush identity, mirroring the vibrancy, optimism, and freshness of their product. These colours are integral components of the Rush brand toolkit.
The name "Rush" embodies the idea of energetic flow. Typography, the arrangement of letters, numbers, and symbols, strikes a balance between readability and engaging aesthetics, communicating the brand's essence effectively.
The name "Rush" embodies the idea of energetic flow. Typography, the arrangement of letters, numbers, and symbols, strikes a balance between readability and engaging aesthetics, communicating the brand's essence effectively.
Gradients serve as a distinctive element, portraying energy and movement. These gradients, a pivotal brand asset, blend the unique combination of brand colours to infuse vigour and motion, instantly establishing brand recognition.
Gradients serve as a distinctive element, portraying energy and movement. These gradients, a pivotal brand asset, blend the unique combination of brand colours to infuse vigour and motion, instantly establishing brand recognition.
The Rush sticker set adds a playful and accessible brand element. These stickers can be affixed to both digital and print elements, injecting a touch of the brand and a sense of enjoyment. Additionally, they can be used as animated GIFs in Instagram user-generated content.
The Rush sticker set adds a playful and accessible brand element. These stickers can be affixed to both digital and print elements, injecting a touch of the brand and a sense of enjoyment. Additionally, they can be used as animated GIFs in Instagram user-generated content.
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